AJF is largely a submission format based journal, allowing fashion industry professionals(this means everyone) the direct opportunity to be published. Opportunities to present long form essays explaining collections, poems that express ideas away from fashion, personal work etc.

One of the main missions of AJF is to create a platform and useful process for designers to articulate and show sources, ideas, and design processes through published theses(or other form of written work). Noting reasons for image inspiration, concepts, and material. We hope that this process will expose well thought out ideas, push new industry concepts through natural innovation, and give designers a new competitive edge.

Further, AJF  hopes to let people that work hard and add unique contributions to the fashion design community express those ideas in a real and meaningful way. A space where independent designers show the ways they are pushing fashion forward through innovation, philosophy, activism, re-imagination, sustainability and more.

We are putting the tool of publication into the hands of a community that traditionally has been narrated by editors, stylists and publishers. Our goal is not to remove these aspects of a deep and rich community, but to rather highlight the minds of designers creating in that space. 

The journal also specifically seeks to highlight and showcase work from people in the industry creating other types of work. As the field as a whole is very creative, we want to show art, poems, creations, homes, photography, writing, etc that show the rich, diverse and individuality of the characters who choose fashion and design as their life.